60
dog steps for car
Worth a lookShows a sweet-spot price point ($44.04 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible£44.04avg listing price — sweet spot $15–$100
Price range
Incredible£15.79–£87.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great135.35avg incumbent reviews — the moat a new listing must climb
Brand share
Great43%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Okay3.0%return rate — above 5% kills the launch gate
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Growth
Okay+6.1%90-day search growth — must beat 0% to launch
Market size
Okay£101K£101K/yr · 67K searches