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dog shoes
Skip itHigh returns (5.5%) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good64%top-5 brand share — brands hold most of the demand
Price range
Good£4.45–£28.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,281.82avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.84avg listing price — sweet spot $15–$100
Market size
Okay£129K£129K/yr · 532K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Okay+0.3%90-day search growth — must beat 0% to launch
Returns
Bad5.5%return rate — above 5% kills the launch gate