25
dog christmas stocking
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good989avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Competition
Bad75%top-5 click share — a locked-up shelf
Avg price
Bad£6.61avg listing price — sweet spot $15–$100
Market size
Bad£25K£25K/yr · 213K searches
Growth
Bad-37.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£3.76–£10.24cheapest to priciest tracked listing — scored on the share inside $15–$100