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55

dog agility equipment

Worth a look

Shows low returns (0.5%), but soft demand (-11.5% this quarter) keeps it on the watch list.

Market size 26Growth 19Conversion 25Competition 68Returns 97Price range 85Avg price 95Brand share 46Review moat 88Quality gap 80

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Incredible£28.79

avg listing price — sweet spot $15–$100

Review moat

Great243

avg incumbent reviews — the moat a new listing must climb

Price range

Great£5.45–£80.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Market size

Okay£106K

£106K/yr · 185K searches

Conversion

Bad2.0%

search→purchase rate — share of searches ending in a sale

Growth

Bad-11.5%

90-day search growth — must beat 0% to launch