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chinchilla sand
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible20.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Good£288K£288K/yr · 132K searches
Review moat
Okay1,829.25avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.69avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£3.46–£18.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-4.2%90-day search growth — must beat 0% to launch
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand