46
cat wormer spot on
Skip itPricing outside the sweet spot ($8.33 avg) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£205K£205K/yr · 183K searches
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Review moat
Okay3,923.47avg incumbent reviews — the moat a new listing must climb
Growth
Bad-1.0%90-day search growth — must beat 0% to launch
Price range
Okay£3.76–£18.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.33avg listing price — sweet spot $15–$100