51
cat window bed
Worth a lookShows a sweet-spot price point ($17.84 avg), but soft demand (-7.9% this quarter) keeps it on the watch list.
Avg price
Great£17.84avg listing price — sweet spot $15–$100
Competition
Great37%top-5 click share — an open shelf
Brand share
Good65%top-5 brand share — brands hold most of the demand
Returns
Good2.3%return rate — above 5% kills the launch gate
Price range
Good£9.11–£26.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,003.63avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Market size
Okay£110K£110K/yr · 261K searches
Growth
Bad-7.9%90-day search growth — must beat 0% to launch