53
cat wheel
Worth a lookShows a thin review moat (162 avg reviews), but soft demand (-25.4% this quarter) keeps it on the watch list.
Review moat
Great162.23avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great£55.30avg listing price — sweet spot $15–$100
Price range
Great£25.39–£118.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Market size
Okay£148K£148K/yr · 260K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-25.4%90-day search growth — must beat 0% to launch