61
cat steam brush
Worth a lookShows beatable incumbent ratings (3.6★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.6★avg incumbent rating — lower means beatable quality
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Great52%top-5 brand share — no brand owns this niche
Price range
Great£3.65–£57.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Review moat
Good1,349.16avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.75avg listing price — sweet spot $15–$100
Growth
Okay+7.2%90-day search growth — must beat 0% to launch
Market size
Bad£54K£54K/yr · 80K searches