55
cat sofa
Worth a lookShows low returns (1.2%), but a small market ($43K/yr) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great£21.54avg listing price — sweet spot $15–$100
Price range
Great£10.96–£37.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great34%top-5 click share — an open shelf
Review moat
Great374.61avg incumbent reviews — the moat a new listing must climb
Brand share
Great57%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Bad-9.0%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad£43K£43K/yr · 211K searches
Signals No Dominant Brand