43
cat sleeping bag
Skip itSoft demand (-58.6% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.1★avg incumbent rating — lower means beatable quality
Review moat
Great296.09avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.69avg listing price — sweet spot $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Returns
Good2.6%return rate — above 5% kills the launch gate
Price range
Good£6.79–£25.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad£11K£11K/yr · 68K searches
Growth
Bad-58.6%90-day search growth — must beat 0% to launch