54
cat litter wooden pellets
Worth a lookShows searches that convert (19.2% search→purchase), but soft demand (-12.4% this quarter) keeps it on the watch list.
Conversion
Incredible19.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Great£1.3M£1.3M/yr · 696K searches
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,184.67avg incumbent reviews — the moat a new listing must climb
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.36avg listing price — sweet spot $15–$100
Price range
Bad£3.29–£18.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-12.4%90-day search growth — must beat 0% to launch