43
cat harness
Skip itPrices mostly outside the sweet spot ($5.02–$14.05) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Good+23.1%90-day search growth — must beat 0% to launch
Returns
Okay3.5%return rate — above 5% kills the launch gate
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Market size
Okay£222K£222K/yr · 756K searches
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.69avg listing price — sweet spot $15–$100
Review moat
Bad11,155.89avg incumbent reviews — the moat a new listing must climb
Price range
Bad£5.02–£14.05cheapest to priciest tracked listing — scored on the share inside $15–$100