54
cat comb
Worth a lookShows low returns (0.6%), but prices mostly outside the sweet spot ($2.55–$15.92) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Incredible12.1%search→purchase rate — share of searches ending in a sale
Brand share
Great55%top-5 brand share — no brand owns this niche
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+18.6%90-day search growth — must beat 0% to launch
Review moat
Bad7,307.06avg incumbent reviews — the moat a new listing must climb
Market size
Bad£71K£71K/yr · 89K searches
Avg price
Bad£6.51avg listing price — sweet spot $15–$100
Price range
Bad£2.55–£15.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand