45
cat balls
Skip itPrices mostly outside the sweet spot ($2.54–$11.15) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Brand share
Good62%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay2,193.29avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Bad-14.5%90-day search growth — must beat 0% to launch
Avg price
Bad£6.12avg listing price — sweet spot $15–$100
Market size
Bad£63K£63K/yr · 148K searches
Price range
Bad£2.54–£11.15cheapest to priciest tracked listing — scored on the share inside $15–$100