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bloodworm fish food
Skip itSoft demand (-12.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great308.81avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Brand share
Good66%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£10.14avg listing price — sweet spot $15–$100
Price range
Okay£2.08–£21.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£85K£85K/yr · 90K searches
Growth
Bad-12.7%90-day search growth — must beat 0% to launch
Signals Low Review Barrier