48
trumpet
Skip itSoft demand (-9.5% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Great£48.72avg listing price — sweet spot $15–$100
Review moat
Good590.87avg incumbent reviews — the moat a new listing must climb
Price range
Good£7.06–£124.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Returns
Okay3.1%return rate — above 5% kills the launch gate
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Market size
Okay£111K£111K/yr · 123K searches
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-9.5%90-day search growth — must beat 0% to launch
Signals Quality Gap