40
synthesizer
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Competition
Great23%top-5 click share — an open shelf
Review moat
Good1,428.28avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£182.55avg listing price — sweet spot $15–$100
Returns
Okay3.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Market size
Okay£123K£123K/yr · 376K searches
Growth
Bad-14.6%90-day search growth — must beat 0% to launch
Price range
Bad£11.35–£1216.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Signals High Price