37
irig
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible£46.20avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Good£3.67–£123.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,953.94avg incumbent reviews — the moat a new listing must climb
Market size
Okay£136K£136K/yr · 83K searches
Competition
Bad71%top-5 click share — a locked-up shelf
Returns
Bad5.1%return rate — above 5% kills the launch gate
Growth
Bad-28.9%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
Signals High Returns