40
haze machine
Skip itA small market ($50K/yr) — this niche doesn't clear our bar today.
Review moat
Great133.09avg incumbent reviews — the moat a new listing must climb
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great£80.91avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Okay£5.05–£182.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-4.9%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
Competition
Bad85%top-5 click share — a locked-up shelf
Market size
Bad£50K£50K/yr · 23K searches