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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 6Growth 19Conversion 7Competition 11Returns 36Price range 30Avg price 69Brand share 0Review moat 23Quality gap 70

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good£118.60

avg listing price — sweet spot $15–$100

Returns

Okay4.1%

return rate — above 5% kills the launch gate

Price range

Okay£22.96–£278.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad7,259

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-11.8%

90-day search growth — must beat 0% to launch

Competition

Bad87%

top-5 click share — a locked-up shelf

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad£25K

£25K/yr · 37K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand