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electric guitar
Worth a lookShows a fragmented shelf (top 5 take 30% of clicks), but weak search conversion (0.3%) keeps it on the watch list.
Competition
Great30%top-5 click share — an open shelf
Avg price
Good£103.32avg listing price — sweet spot $15–$100
Review moat
Good583.87avg incumbent reviews — the moat a new listing must climb
Brand share
Good62%top-5 brand share — brands hold most of the demand
Returns
Good2.4%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£298K£298K/yr · 1.2M searches
Price range
Okay£25.17–£185.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-23.5%90-day search growth — must beat 0% to launch
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale