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earphones over ear
Skip itSoft demand (-23.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£39.61avg listing price — sweet spot $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£242K£242K/yr · 174K searches
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Price range
Okay£6.75–£254.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad17,430.64avg incumbent reviews — the moat a new listing must climb
Growth
Bad-23.1%90-day search growth — must beat 0% to launch