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47

3/4 guitar

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Soft demand (-30.0% this quarter) — this niche doesn't clear our bar today.

Market size 12Growth 10Conversion 13Competition 69Returns 75Price range 81Avg price 90Brand share 61Review moat 55Quality gap 68

Avg price

Great£58.91

avg listing price — sweet spot $15–$100

Price range

Great£26.26–£116.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great2.0%

return rate — above 5% kills the launch gate

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Review moat

Good1,315.64

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad£46K

£46K/yr · 77K searches

Growth

Bad-30.0%

90-day search growth — must beat 0% to launch