36
white light bulbs
Skip itPrices mostly outside the sweet spot ($2.73–$15.10) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Brand share
Good71%top-5 brand share — brands hold most of the demand
Review moat
Good1,392.53avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.84avg listing price — sweet spot $15–$100
Market size
Bad£61K£61K/yr · 144K searches
Growth
Bad-36.8%90-day search growth — must beat 0% to launch
Price range
Bad£2.73–£15.10cheapest to priciest tracked listing — scored on the share inside $15–$100