20
warm white christmas lights
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Great464.67avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.76avg listing price — sweet spot $15–$100
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-27.9%90-day search growth — must beat 0% to launch
Market size
Bad£4K£4K/yr · 46K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£9.42–£10.15cheapest to priciest tracked listing — scored on the share inside $15–$100