49
wardrobe lights
Skip itSoft demand (-22.5% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Good65%top-5 brand share — brands hold most of the demand
Avg price
Good£13.51avg listing price — sweet spot $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Price range
Good£6.49–£28.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,221avg incumbent reviews — the moat a new listing must climb
Market size
Bad£77K£77K/yr · 118K searches
Growth
Bad-22.5%90-day search growth — must beat 0% to launch