43
up and down lights outdoor
Skip itA small market ($44K/yr) — this niche doesn't clear our bar today.
Avg price
Great£21.16avg listing price — sweet spot $15–$100
Price range
Great£8.59–£44.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great394.42avg incumbent reviews — the moat a new listing must climb
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Returns
Okay3.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-8.0%90-day search growth — must beat 0% to launch
Market size
Bad£44K£44K/yr · 115K searches