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toilet light
Skip itPrices mostly outside the sweet spot ($4.31–$12.92) — this niche doesn't clear our bar today.
Brand share
Great55%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Review moat
Good1,019.73avg incumbent reviews — the moat a new listing must climb
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.4%return rate — above 5% kills the launch gate
Avg price
Bad£7.48avg listing price — sweet spot $15–$100
Market size
Bad£73K£73K/yr · 134K searches
Growth
Bad-36.2%90-day search growth — must beat 0% to launch
Price range
Bad£4.31–£12.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand