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sunset lamp
Skip itSoft demand (-34.4% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Good1,005.07avg incumbent reviews — the moat a new listing must climb
Price range
Okay£5.73–£22.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.83avg listing price — sweet spot $15–$100
Market size
Okay£158K£158K/yr · 422K searches
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Growth
Bad-34.4%90-day search growth — must beat 0% to launch