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stranger things lights
Skip itSoft demand (-70.5% this quarter) — this niche doesn't clear our bar today.
Review moat
Great428.67avg incumbent reviews — the moat a new listing must climb
Avg price
Great£15.69avg listing price — sweet spot $15–$100
Returns
Great2.0%return rate — above 5% kills the launch gate
Price range
Good£5.47–£37.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad£26K£26K/yr · 91K searches
Growth
Bad-70.5%90-day search growth — must beat 0% to launch