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stranger things game
Skip itSoft demand (-65.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great257.42avg incumbent reviews — the moat a new listing must climb
Avg price
Great£19.22avg listing price — sweet spot $15–$100
Price range
Great£8.21–£35.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad76%top-5 click share — a locked-up shelf
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand
Market size
Bad£8K£8K/yr · 67K searches
Growth
Bad-65.8%90-day search growth — must beat 0% to launch