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Skip itSoft demand (-54.8% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Good872avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.69avg listing price — sweet spot $15–$100
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Returns
Okay4.8%return rate — above 5% kills the launch gate
Market size
Bad£42K£42K/yr · 142K searches
Growth
Bad-54.8%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£10.45–£12.46cheapest to priciest tracked listing — scored on the share inside $15–$100