35
star fairy lights
Skip itA small market ($24K/yr) — this niche doesn't clear our bar today.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good70%top-5 brand share — brands hold most of the demand
Returns
Good2.7%return rate — above 5% kills the launch gate
Review moat
Okay2,090.3avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Price range
Okay£3.60–£20.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Avg price
Bad£7.95avg listing price — sweet spot $15–$100
Growth
Bad-34.9%90-day search growth — must beat 0% to launch
Market size
Bad£24K£24K/yr · 130K searches