54
spot lights
Worth a lookShows a fragmented shelf (top 5 take 22% of clicks), but soft demand (-32.2% this quarter) keeps it on the watch list.
Competition
Great22%top-5 click share — an open shelf
Avg price
Great£21.07avg listing price — sweet spot $15–$100
Brand share
Great49%top-5 brand share — no brand owns this niche
Price range
Great£3.99–£62.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Review moat
Good1,420.92avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£222K£222K/yr · 803K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-32.2%90-day search growth — must beat 0% to launch