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smart lamp
Skip itSoft demand (-31.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£27.08avg listing price — sweet spot $15–$100
Price range
Great£10.23–£54.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.2%return rate — above 5% kills the launch gate
Review moat
Good881.59avg incumbent reviews — the moat a new listing must climb
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad£50K£50K/yr · 153K searches
Growth
Bad-31.0%90-day search growth — must beat 0% to launch