35
smart ceiling light
Skip itSoft demand (-28.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£30.03avg listing price — sweet spot $15–$100
Price range
Great£8.88–£115.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,084.74avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.4%return rate — above 5% kills the launch gate
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad£49K£49K/yr · 96K searches
Growth
Bad-28.1%90-day search growth — must beat 0% to launch