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smart bulb
Skip itSoft demand (-36.2% this quarter) — this niche doesn't clear our bar today.
Market size
Good£728K£728K/yr · 1.3M searches
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£5.51–£24.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.2%return rate — above 5% kills the launch gate
Avg price
Okay£10.66avg listing price — sweet spot $15–$100
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,517.32avg incumbent reviews — the moat a new listing must climb
Brand share
Bad97%top-5 brand share — brand-locked demand
Growth
Bad-36.2%90-day search growth — must beat 0% to launch