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small bayonet light bulb
Skip itPrices mostly outside the sweet spot ($3.71–$12.75) — this niche doesn't clear our bar today.
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Review moat
Great443.88avg incumbent reviews — the moat a new listing must climb
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Returns
Okay3.4%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.42avg listing price — sweet spot $15–$100
Market size
Bad£63K£63K/yr · 81K searches
Growth
Bad-44.8%90-day search growth — must beat 0% to launch
Price range
Bad£3.71–£12.75cheapest to priciest tracked listing — scored on the share inside $15–$100