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security light bulb
Worth a lookShows low returns (1.0%), but soft demand (-49.0% this quarter) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Incredible£44.99avg listing price — sweet spot $15–$100
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Brand share
Good60%top-5 brand share — brands hold most of the demand
Review moat
Good561avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Market size
Okay£196K£196K/yr · 47K searches
Price range
Bad£3.01–£882.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-49.0%90-day search growth — must beat 0% to launch
Signals Low Review Barrier