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salt lamp light bulbs
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible23.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,808.4avg incumbent reviews — the moat a new listing must climb
Market size
Bad£96K£96K/yr · 99K searches
Avg price
Bad£4.21avg listing price — sweet spot $15–$100
Growth
Bad-35.2%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£3.45–£5.07cheapest to priciest tracked listing — scored on the share inside $15–$100