41
red fairy lights
Skip itPrices mostly outside the sweet spot ($2.06–$14.89) — this niche doesn't clear our bar today.
Returns
Great1.7%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,147.91avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.88avg listing price — sweet spot $15–$100
Market size
Bad£41K£41K/yr · 115K searches
Growth
Bad-35.7%90-day search growth — must beat 0% to launch
Price range
Bad£2.06–£14.89cheapest to priciest tracked listing — scored on the share inside $15–$100