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rattan lampshade
Worth a lookShows a thin review moat (135 avg reviews), but weak search conversion (1.3%) keeps it on the watch list.
Review moat
Great135.21avg incumbent reviews — the moat a new listing must climb
Avg price
Great£19.17avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Price range
Great£7.54–£49.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Brand share
Good69%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Bad£86K£86K/yr · 358K searches
Growth
Bad-12.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale