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push lights
Skip itSoft demand (-35.8% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Great1.6%return rate — above 5% kills the launch gate
Brand share
Good75%top-5 brand share — brands hold most of the demand
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.21avg listing price — sweet spot $15–$100
Review moat
Bad6,123.41avg incumbent reviews — the moat a new listing must climb
Market size
Bad£50K£50K/yr · 135K searches
Price range
Bad£4.23–£16.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-35.8%90-day search growth — must beat 0% to launch