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purple fairy lights
Skip itA small market ($15K/yr) — this niche doesn't clear our bar today.
Brand share
Great50%top-5 brand share — no brand owns this niche
Returns
Great1.7%return rate — above 5% kills the launch gate
Competition
Great35%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,229.56avg incumbent reviews — the moat a new listing must climb
Price range
Okay£1.67–£19.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£7.56avg listing price — sweet spot $15–$100
Growth
Bad-15.6%90-day search growth — must beat 0% to launch
Market size
Bad£15K£15K/yr · 54K searches
Signals No Dominant Brand