39
puck lights
Skip itA small market ($13K/yr) — this niche doesn't clear our bar today.
Returns
Great1.9%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good69%top-5 brand share — brands hold most of the demand
Price range
Good£4.23–£27.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Avg price
Good£11.99avg listing price — sweet spot $15–$100
Review moat
Okay3,953.87avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-39.4%90-day search growth — must beat 0% to launch
Market size
Bad£13K£13K/yr · 64K searches
Signals No Dominant Brand