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power outage lights
Skip itSoft demand (-44.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£18.22avg listing price — sweet spot $15–$100
Price range
Great£8.14–£50.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Competition
Great40%top-5 click share — an open shelf
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Review moat
Good1,356.42avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Bad£56K£56K/yr · 52K searches
Brand share
Bad95%top-5 brand share — brand-locked demand
Growth
Bad-44.1%90-day search growth — must beat 0% to launch