54
porch light with sensor
Worth a lookShows a fragmented shelf (top 5 take 19% of clicks), but soft demand (-43.0% this quarter) keeps it on the watch list.
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Incredible£26.32avg listing price — sweet spot $15–$100
Brand share
Great43%top-5 brand share — no brand owns this niche
Price range
Great£9.89–£49.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.2%return rate — above 5% kills the launch gate
Review moat
Good1,038.32avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad£59K£59K/yr · 161K searches
Growth
Bad-43.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand