51
plug in uplighters indoor
Worth a lookShows no brand lock-in (top 5 brands take 44% of clicks), but soft demand (-48.6% this quarter) keeps it on the watch list.
Brand share
Great44%top-5 brand share — no brand owns this niche
Competition
Great27%top-5 click share — an open shelf
Review moat
Great325.16avg incumbent reviews — the moat a new listing must climb
Avg price
Great£17.44avg listing price — sweet spot $15–$100
Price range
Great£4.00–£62.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad£47K£47K/yr · 147K searches
Growth
Bad-48.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand