41
plug in lights
Skip itSoft demand (-42.6% this quarter) — this niche doesn't clear our bar today.
Competition
Great39%top-5 click share — an open shelf
Returns
Good2.0%return rate — above 5% kills the launch gate
Brand share
Good67%top-5 brand share — brands hold most of the demand
Review moat
Good1,072.79avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.42avg listing price — sweet spot $15–$100
Price range
Okay£4.00–£19.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Bad£26K£26K/yr · 101K searches
Growth
Bad-42.6%90-day search growth — must beat 0% to launch